Note 25: W. R. Hearst was largely the uncrowned king of the American magazine world in the years 1887 until his death in 1951. The former year he took over the leadership of the San Francisco Examiner and in 1895 also the New York Journal. Around 1941, he owned 41 dailies, 12 weeklies and 2 telegram agencies. Hearst became known for his aggressive sensational journalism, also called "the yellow press", which, however, was partly associated with great competition within the magazine world. However, the term "yellow press" was more precisely due to the competitor, Joseph Pulitzer (18 ?? - 19 ??), who in 1893 introduced four-color printing in the Sunday edition of the newspaper New York World. It contained a full-page drawing in color entitled Down in Hogan's Alley, later only Hogan's Alley, designed by illustrator Richard F. Outcault (1863-1928). The whole page depicted a lively and crowded street scene, which was kept in slightly muted red-brownish hues, except for a bald Chinese boy wearing a bright yellow nightgown. It was this color, which together with "revolver journalism", that soon gave the newspapers in question the nickname "the yellow press". The boy was commonly referred to as the Yellow Kid, and therefore the series was later given this name. By the way, Outcault was also responsible for the hugely popular comic Buster Brown (1902), in Danish called Lille Svend. Sources: Lademanns Leksikon, vol. 7, under H. Raul da Silva: The World of Animation, pp. 6-8, 7. Anders Hjorth Jørgensen, cited works, p. 13, 14. Anders Hjorth Jørgensen et al., Cited works, p. 15, 16, 17. 100, 147, 214, 225.