Note 25: W. R. Hearst was largely the uncrowned king of the American
magazine world in the years 1887 until his death in 1951. The former year he
took over the leadership of the San Francisco Examiner and in 1895 also the New
York Journal. Around 1941, he owned 41 dailies, 12 weeklies and 2 telegram
agencies. Hearst became known for his aggressive sensational journalism, also
called "the yellow press", which, however, was partly associated with
great competition within the magazine world. However, the term "yellow
press" was more precisely due to the competitor, Joseph Pulitzer (18 ?? -
19 ??), who in 1893 introduced four-color printing in the Sunday edition of the
newspaper New York World. It contained a full-page drawing in color entitled
Down in Hogan's Alley, later only Hogan's Alley, designed by illustrator
Richard F. Outcault (1863-1928). The whole page depicted a lively and crowded
street scene, which was kept in slightly muted red-brownish hues, except for a
bald Chinese boy wearing a bright yellow nightgown. It was this color, which
together with "revolver journalism", that soon gave the newspapers in
question the nickname "the yellow press". The boy was commonly
referred to as the Yellow Kid, and therefore the series was later given this
name. By the way, Outcault was also responsible for the hugely popular comic
Buster Brown (1902), in Danish called Lille Svend. Sources: Lademanns Leksikon,
vol. 7, under H. Raul da Silva: The World of Animation, pp. 6-8, 7. Anders
Hjorth Jørgensen, cited works, p. 13, 14. Anders Hjorth Jørgensen et al., Cited
works, p. 15, 16, 17. 100, 147, 214, 225.